A GROWING COLLECTIVE OF CULTURAL RESEARCHERS, CREATIVE STRATEGISTS
AND BRIGHT THINKERS

  • “CultureStudio have carried out several research projects for The King's Fund, providing us with critical information about our market and business landscape. It is a pleasure working with them. The team are efficient, knowledgeable, and well organised and they have provided us with invaluable insight into our competitors and our customers' needs. I look forward to working with them again on our next project.”

    Claire Taylor, Marketing Manager, The King’s Fund

  • “I always enjoy working with Hanna and her team and they were the obvious choice to lead a study on community in Summer 2022. They really got the brief and delivered valuable, rigorous and high quality narrative outputs.”

    Andrew Tenzer, Director of Market Insight and Brand Strategy, Reach Plc

  • “As one of the UK’s leading Entertainment PR agencies, it’s vital we stay curious and engage in research to connect our clients to audiences. Hanna’s expertise and the way she imparts knowledge is first class. Always encouraging others to explore, Hanna’s recent session with the agency was fascinating and fun with the team leaving the session feeling engaged and energised - I cannot recommend Hanna and CultureStudio highly enough.”

    Megan Carver, Managing Director, Carver PR

  • “We came to CultureStudio with a pretty broad and complex research challenge, but from the off they completely got what we were after and why. The study was comprehensive, and they tracked down and spoke with the perfect people for key perspectives. Most importantly, it unearthed some brilliant gems for us that are now informing exciting creative and strategic discussions and ideas.”

    Charlotte Thomson, Senior Strategist, Universal Music Group

  • "Working with CultureStudio was an absolute pleasure from start to finish. As a team they fully understood and met our brief whilst making us feel fully included and listened to throughout. They were highly receptive to brief changes and worked hard in meeting our tight deadlines, overdelivering on the insights required. I very much look forward to working with the team on future projects."

    Stan McLeod, Head of Product, Lickd

  • "Our experience of working with CultureStudio was first-class. Hanna and the team worked within our relatively tight budget to come up with an innovative solution, that delivered high-quality, actionable audience insight above and beyond what we expected. The project was turned round within a tight timeframe to the highest level – and the experience was an enjoyable one to be a part of. I’d recommend CultureStudio to anyone.”

    Rob Mansfield, Head of Digital, World Cancer Research Fund

  • "We commissioned CultureStudio to create an independent study about the role of the Official Charts in 2023. Written and researched by former Universal, Radio 1 and Ipsos market research guru Hanna Chalmers, we were ready to hear whatever the study told us”.

    Martin Talbot, Chief Executive, The Official Charts company - speaking in Music Week

  • "I’ve been thoroughly impressed by the CultureStudio team. Their extensive cultural research expertise is complimented by a deep understanding of the commercial landscape, making them a perfect partner for record labels who want to dig deep."

    Brooke Salisbury, General Manager, Warner Music

Hanna is a cultural expert, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world.

She combines both extensive commercial acumen with an enduring interest in culture and society. This has seen her do everything from helping to name The Saturdays to successfully leading a campaign in her community to save the library service.

Hanna spent the first half of her working life so far, at two of the world’s most powerful and influential cultural organisations the BBC followed by Universal Music.

After two years living in the woods of Portland, Oregon, Hanna returned to London moving agency side working first as a global insight director at media agency Initiative before joining Ipsos MORI as a senior director in media and tech working with global brands, from Meta and Google to Netflix and the BBC as well as equally interesting smaller organisations and charities like Youth Music.

In 2020 it felt like the right moment to take up all that experience and learning and bring it together in a unique offer - always thinking culture first to help organisations, businesses, brands and charities, harness people understanding to do things better.

Theresa Jones

Theresa is the director of Luminance Insight, an online research consultancy based in London. While working at renowned London agencies she noticed that the narratives about POC and people from lower socio-economic backgrounds were often told from non-diverse perspectives, further fuelling bias instead of transformative insight. In 2018, Theresa founded Luminance Insight to change this and to provide storytelling with more agency. She combines her experiences of living abroad, endless curiosity about people and research skills to shed light on cultural insights that are often overlooked by traditional, Eurocentric perspectives. Her main areas of focus are youth, diversity & inclusion, audience understanding and media. .

A growing collective of experts……and an extended global network of talent

Because we’ve always been keyed into cultural life, at both the edges and the mainstream, we have a brilliant network of thinkers, makers, academics and provocateurs from around the world we engage with on a project by project basis.

Anne-Cecile Bertrand

Trilingual in German, English and French, Anne-Cecile is a highly experienced qualitative practitioner, specialising in the European market. She comes from a strong branding and innovation background, with more than 18 years delivering a range of project management services, trends research and the co-ordination and implementation of pan-European and international qualitative market research initiatives.

Her work spans advertising research, brand positioning, concept development and product innovation; to customer experience projects working for B2B and B2C brands such as Visa, BP, Orange, the NHS, Unilever, Coca-Cola, Wrigley, Eurostar, Fitbit and Adidas. Anne-Cecile brings a real warmth, enthusiasm, attention to detail and an inherent curiosity to the studies she works on.     

Jimmy Ness

Jimmy Ness is a cultural researcher, market strategist and creative consultant and regularly works as part of the CultureStudio collective.

As a researcher with a background in journalism Jimmy is particularly strong in ethnographic approaches, undertaking interviews around sensitive subject matters, workshops, insight synthesis and commercial strategy. He's worked extensively in the youth and lifestyle space with previous projects helping brands or talent reconnect with young audiences. His client list includes adidas, Nike, Beats By Dre and Foot Locker.

As a journalist he has written for Vice, Red Bull, Forbes and Complex UK. He has also worked with various record labels and industry insiders in Atlanta, LA and London over his ten-year freelance career. 

Jo Perkins

Jo has more than 25 years’ experience in quantitative research and is always CultureStudio’s preferred quant partner. She has held senior Director roles within  full-service agencies, as well as enjoying a brief stint client-side as a research buyer for the Arcadia  Group. Jo has worked on several projects with CultureStudio and we all love working with her!

Angie Meltsner

CultureStudio’s US based pop culture expert, Angie is a mixed-methods researcher and insights strategist. Prior to opening her own shop, Tomato Baby, she spent a dozen years working domestically and internationally across agencies, consultancies, and in-house doing media strategy, audience strategy, market research, consumer, cultural, and brand insights, and foundational UX research.

She enjoys working across categories and has worked with brands from YouTube, Patreon and Square to DraftKings, Fidelity Investments and The Wall Street Journal on wide ranging audiences from Gen Z’ers, video streamers and creators to sports fans and stock traders.